The true account of how Ray Kroc, a salesman from Illinois, met Mac and Dick McDonald, who were operating a burger business in 1950s Southern California. Kroc was pleased by the quickness with which the brothers prepared the dish and sensed franchise possibilities. He placed himself into a position to acquire the company from the brothers and establish a multibillion-dollar empire.
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The true account of how Ray Kroc, a salesman from Illinois, met Mac and Dick McDonald, who were operating a burger business in 1950s Southern California. Kroc was pleased by the quickness with which the brothers prepared the dish and sensed franchise possibilities. He placed himself into a position to acquire the company from the brothers and establish a multibillion-dollar empire.
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